What is Extended Producer Responsibility (EPR)? How does it combat waste? How does EPR connect to wool?
With EPR policies fast approaching, it’s time to consider these questions and what they mean for producers, brands and businesses.






What is Extended Producer Responsibility (EPR)? How does it combat waste? How does EPR connect to wool?
With EPR policies fast approaching, it’s time to consider these questions and what they mean for producers, brands and businesses.
The fashion industry significantly contributes to excess atmospheric carbon, contributing to climate change. But did you know that wool sequesters carbon? Organic carbon makes up 50% of the weight of wool and is part of the natural carbon cycle. The carbon stored in wool comes from sheep digesting plant materials that capture carbon from the atmosphere. Wool stores or sequesters carbon in a wearable form for the lifetime of a wool garment, and at the end of the garment’s life, the wool fibre can biodegrade and return to the soil to release valuable nutrients back into the earth. Curious about wool and the carbon cycle? Learn more in our fact sheet available for download: https://ow.ly/jQHC50SmWAJ
Learn moreIn a perfect partnership of age-old technique and fresh innovation, wool is easily transformed from raw material into functional knitwear. Learn how it works here: https://ow.ly/1ree50PeMmY blob:https://www.youtube.com/de6061c7-ae21-46a6-aef4-69de7c73e453
Learn moreThe 2024 Paris Olympics officially begin on Friday, July 26 with an Opening Ceremony featuring a breathtaking river parade on the Seine. Team Australia will be among the 10,500 athletes, representing 206 countries competing, with around 120 heads of state among those cheering them on. With Australia looking great in uniform as they make themselves at home in the athletes’ village, Aussie fans are asking; why does Australia don the green and gold for sporting events? To celebrate Australia making its mark at the Olympics, we are taking a look at the history of our Olympic uniform - and how the green and gold began. Team Australia in green and gold While green and gold had been popularly embraced as the nation’s sporting colours since the late 1800s, it wasn’t until 1984 that they were formally recognised as the national colours by Governor General, Sir Ninian Stephen. Before this, our nation colours had been red, white and blue, reflecting our national flag and the first version of the Commonwealth Coat of Arms, and blue and gold, the colour of the wreath in the Commonwealth Coat of Arms. Australia’s national colours and Indigenous heritage are proudly on display in the uniforms designed by Asics, Sportscraft and Speedo for the 460 athletes who will represent the country in the 2024 Paris Olympics and Paralympics. Each garment and accessory from the 2024 Olympic uniform features the green and gold colour scheme and incorporates an Indigenous print, making this the largest integration of Indigenous artwork on athlete uniforms in Australian Olympic history. The symbolism of our national colours The hues of green and gold have endured. They are symbolic and closely tied to Australia’s unique environment: as well as wattle, the gold conjures images of Australia’s golden sands and sunshine. Green evokes the forests, eucalyptus trees and pastures of the Australian landscape. Much like Team Australia, this winning colour combination also forms the palette of Australia’s Nation Brand, in which the national colours are reimagined to reflect our country’s premium goods and services. At its centre is the golden kangaroo - globally recognised as Australian – and bounding ahead with momentum. Co-created with Indigenous designers, Balarinji, the Brand elements are embedded with a cultural richness that speaks distinctively of Australia. Proudly Australian owned and made, Merino & Co is proud to showcase our Aussie pride when promoting our premium merino wool products overseas.
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