Merino & Co take great pride in offering 100% Australian Merino, next to skin and natural lifestyle wear label, Hedrena. Well known for its world leading quality, stunning signature styles and timeless, classic designs, Hedrena has also earned a reputation as the ideal luxe travel companion. This is due to Hedrena's trademark luster, merino wool softness and market leading ability to hold shape. Founded in 1992 from coastal Victorian farm roots, Hedrena has taken world-class wool and crafted it into beautifully soft; pure wool garments with a reputation for long lasting wear. All Hedrena products are designed in Australia and made from Australian Merino wool. Explore the Hedrena range and experience the innovative world of natural wool apparel.