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The Eco Fur industry in New Zealand plays a vital role in controlling the population of introduced common Brushtail possums by encouraging the use of possum Eco Fur as part of a conservation initiative to help preserve and protect unique and precious native plants and animals.

Due to its hollow structure, Eco Fur is considered one of the world’s top three warmest fibres. The MerinoSnug range contains a luxurious blend of Australian Merino wool and New Zealand Eco Fur, giving our garments superior softness, lightness and warmth.