Beneficial Merino

Merino wool is an active and versatile fibre naturally engineered for a modern world—it keeps you warm in cold weather and cool in warm weather. Unlike traditional wool fibres, Australia's modern Merino wool fibres are extremely fine and breathable, making Merino wool garments feel soft and luxurious against your skin.

In contrast to man-made petroleum-based synthetic fibres, natural Merino wool can easily absorb moisture as well as odour molecules generated from sweat, making them ideal for sporting and active daily wear. Additionally, Merino wool has natural elasticity and shape retention and is resistant to harmful UV radiation making Merino wool garments ideal for travel and a wide range of indoor and outdoor activities.

Merino wool fibres are naturally stain resistant and attract less dust and lint than synthetic fibres. Modern Merino fibres have been carefully selected to perform in a modern world which means that many Merino wool garments can now be machine washed and tumble dried.

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